July 5, 2022

Business e

A big business starts small

Storytelling Workshops and Why You Need Them?

3 min read
Storytelling Workshops and Why You Need Them?

Seamless communication across verticals is the key to success in any organization. Storytelling workshops might be the driving point to your business, establishing seamless communication channels. Let me explain with an example.

As a student of Literature, encountering complex narratives and convoluted theories was an everyday instance. Often, I struggled to concentrate as jargon-filled up the textual space. It was our critical studies professor, whose lectures time and again became my savior. As the lecture began, she always stressed the importance of the ‘why’ part of studying a ‘theory’ or ‘chapter.’ It was not just a passage we read through but a storytelling journey we embarked on together. The journey simplified complex jargon. Finally, the words started to make sense to me.

Storytelling is what binds humans together. It allows us to see through others’ eyes. Now imagine, you’re dozing off in a meeting while your boss is pitching a new idea. Your boss’s efforts, energy, time all went down the drain. You’re probably thinking how incapable your boss is. There is an equal possibility your boss is noting you as a disinterested and passive rider. Remember my professor’s words. How great would it be if we felt invested in our meetings like how I was in my class. Sadly, that isn’t the case. One thing is for sure, no one wins.

Create a Win-Win Situation: Business Storytelling Workshops    

Business Storytelling effectively engages your co-workers, clients, and prospects. Headstream research shows, if people like your story, they are 55% more likely to buy your product. According to a Forbes article, although statistics and data are important, it is the story around the data that gives it meaning and drives the business narrative. The same can be said for management purposes too. Numbers and statistics look great, don’t they? But they don’t exactly speak to you. What speaks is the story behind those numbers. So, it makes business sense to become an expert in telling your brand story. But you might ask how? I am not good at storytelling. Worry not, there is a perfect solution for you.

Storytelling Workshops are a great way to sharpen your business communication skills. Equip your co-workers with a shared vision giving way to both professional and emotional connect. Fictions are fascinating but true stories are most powerful. Make a lasting impact on your colleagues by establishing a shared vision towards company goals.

Storytelling Help You Work Together For A Shared Vision.  

Establishing shared goals and a united vision is the icing on the cake for any brand. Business Storytelling allows you to bring all your colleagues and co-workers on a purpose-driven journey. Once you embark on it together, it becomes easier to win the trust of your stakeholders. After all, if you or your colleagues don’t trust the product, why would anyone else?

Storytelling workshops help to engage your audience in conversations that drive action. The workshops enable you to weave your business storytelling narrative through live sessions, toolkits, reports, and personalized feedback. With a diverse range of workshops for leaders, sales, executives and your unique needs, now tell business stories like none other.

Want to become a business storyteller? Visit We-Storytellers.